The Most Certain Track of 2024 - Huxiu#
Omnivore#
Highlights#
Most of the time, the poor would rather eat a little worse and save money to meet other needs.
In economics, this behavior is called the "lipstick effect."
Literally, it means that when the economy is in a downturn, women's strong consumption impulse for luxury goods such as branded clothing and jewelry is transferred to relatively affordable luxury goods such as lipstick. ⤴️ ^581e1950
Although it is becoming increasingly difficult to make money, most people have more time to spend with their families and friends, and more energy to participate in travel and entertainment projects.
In economics, this is called the "Disney effect."
It means that the worse the economy is, the more people become unemployed, the more delayed vacations are, the more guests Disneyland receives, and the more developed the entertainment industry becomes. Conversely, during an economic upturn, people are too busy to have much leisure time.
Normally, going out to play is not a luxury service, and occasional consumption by ordinary salaried workers will not affect their quality of life. ⤴️ ^e49b516b
This article introduces the consumption trends in the 2023 tourism market and the reasons why consumers choose the Northeast region as a tourist destination. The article points out that consumption recovery and consumption downgrading are the current reality, and the lipstick effect and the Disney effect have been verified in this context. In addition, the article emphasizes that tourism is an important way to meet people's emotional needs.
• 🏞️ The Northeast has a high cost-performance ratio, attracting many tourists.
• 💰 The lipstick effect and the Disney effect are significant in the current economic environment.
• 🧳 Tourism is an important way to meet emotional needs.
This winter, the Shanghai Stock Exchange is a bit cold, while the Northeast is a bit hot.
Batch after batch of southern "potatoes" are dragging their luggage and full of enthusiasm, constantly pouring into Harbin, where the temperature is below minus 30 degrees Celsius, successfully trapping the locals at home.
In the Ice and Snow World, thousands of people are dancing, airboats are drifting on the Songhua River, and the artificial moon in the sky of St. Sophia Cathedral... Through the spread of short videos, the Northeast has quickly become the second hometown of many people who have never met.
Why is it so popular? The key is cost-effectiveness.
Cheap, cheap, and still cheap!
When traveling in the Northeast, you can enjoy not only beautiful scenery and delicious food, but also the pleasure of accomplishing big things with little money.
The most beautiful attractions are free. The same Forbidden City, only costs 50 yuan in Shenyang and 80 yuan in Changchun; whether it's a restaurant or a self-service box lunch, it can make people truly appreciate the value of their meager salary.
Perhaps, true tourism should be like this, and people should have so much goodwill.
- Consumption recovery is real, and consumption downgrading is also real
In the book "The Essence of Poverty," it is said that once the poor have a little money, they will prioritize buying non-essential items such as cigarettes and alcohol rather than better food.
I remember my grandfather saying that when he was young, he often exchanged the eggs at home for cigarettes instead of using them to improve the food...
It can be seen that the saying "when one is full, one thinks of lewdness" may not be correct.
==Most of the time,====the poor would rather eat a little worse and save money to meet other needs.==
==In economics, this behavior is called the "lipstick effect."==
==Literally, it means that when the economy is in a downturn, women's strong consumption impulse for luxury goods such as branded clothing and jewelry is transferred to relatively affordable luxury goods such as lipstick.==
Although life is difficult, being able to apply lipstick before going out, even if it's cheap lipstick, can bring a sense of ritual.
Similarly, men are forced to suppress their desires for luxury houses and cars and instead enjoy inexpensive consumption with their spare change.
Although life is difficult, spending one or two hours in the cinema can immerse oneself in movie characters and imagine being able to protect the family and buy gifts for children...
What they pursue is a kind of psychological comfort.
Multiple rounds of economic cycle verification of the lipstick effect, source: Baidu
The main group of the lipstick effect has two characteristics: 1. They have a middle-class mentality; 2. They don't have middle-class wealth.
A considerable number of people in China belong to this group, especially most young people under the age of 30. They may have been brainwashed by various self-media and inspirational stories, and they benchmark themselves against the middle class in terms of mentality and consumption level.
Ironically, they have never been and are unlikely to become middle class.
Therefore, the lipstick effect in China is not a temporary phenomenon and will inevitably last for a long time.
It can be clearly felt that before and after the epidemic, the main consumers in China are completely different: previously inclined towards savings, now inclined towards small-scale consumption.
At this stage, consumption recovery is real, and consumption downgrading is also real!
This is not a contradiction.
The most typical sign is the rise of Pinduoduo, whose market value has even surpassed Alibaba.
Another example is the almost collapsing air ticket prices during the National Day holiday.
The authorities overestimated everyone's consumption ability, and most people chose the higher cost-performance ratio of trains, resulting in no one buying air tickets. They had no choice but to sell them at a loss, and the ticket prices for popular routes dropped to around 300 yuan.
The reason for this phenomenon is self-evident: people can accept consumption with a bottom line, but it is unrealistic to expect people to spend money as freely as before.
Health and happiness are the fundamental principles, and living on is the best long-termism.
- No money, but there are ways to live
In today's society, it is no surprise that the economy is slowing down.
But for some consumer and service industries, it may not be a bad thing, but a rebirth.
Many people are overly worried and mistake the macro for their own micro.
The world is a cycle, and the answers come and go.
Looking at it the other way around, it is precisely because there are fewer people buying houses, cars, and luxury goods that many people have more disposable income.
In fact, if you originally saved a sum of money to buy a house and suddenly no longer have this need, you will suddenly realize that you can't spend this money according to your original way of living a hard life!
On the other hand, in recent years, many industries have experienced production and employee reductions.
==Although it is becoming increasingly difficult to make money, most people have more time to spend with their families and friends, and more energy to participate in travel and entertainment projects.==
==In economics, this is called the "Disney effect."==
==It means that====the worse the economy is, the more people become unemployed, the more delayed vacations are, the more guests Disneyland receives, and the more developed the entertainment industry becomes.====Conversely, during an economic upturn, people are too busy to have much leisure time.==
==Normally, going out to play is not a luxury service, and occasional consumption by ordinary salaried workers will not affect their quality of life.==
Combining this with the consumption downgrading corresponding to the lipstick effect, it reflects the current reality: during an economic downturn, people will turn to relatively affordable consumption behaviors to please and numb themselves. A normal trip or watching a movie doesn't require a lot of money, but it can provide spiritual comfort and satisfaction.
Cost-effectiveness is the most important.
The tourism market in 2023 vividly demonstrates this point.
In the fourth quarter, the number of domestic travelers has exceeded the same period in 2019, and the number of consumers has greatly increased.
But the significant decline in per capita consumption is also very obvious.
Whether it's the once popular Zibo barbecue or the booming Harbin, they have become popular by offering cost-effective experiences.
Just like the "real fragrance" law that happened to Pinduoduo, most people don't really like this shopping platform. It is just a second choice during this period.
In the philosophical logic that the economic base determines the superstructure, we can only choose what we want and can afford.
This is true for both Zibo and Harbin.
Compared to Harbin, the snow-capped mountains and streets of Europe may be more romantic; compared to Changchun, Kunming is the real Spring City, and the enthusiasm of Southeast Asia is more beautiful; compared to Shenyang, the Forbidden City in Beijing is truly magnificent; compared to Dalian, the scenery of the Maldives is more attractive...
Who doesn't know that?
But when you see the prices of air tickets, hotels, and various expenses, you suddenly realize that, looking at your original way of living a hard life, this money can't be spent!
On the other hand, in recent years, many industries have experienced production and employee reductions.
==Although it is becoming increasingly difficult to make money, most people have more time to spend with their families and friends, and more energy to participate in travel and entertainment projects.==
==In economics, this is called the "Disney effect."==
==It means that====the worse the economy is, the more people become unemployed, the more delayed vacations are, the more guests Disneyland receives, and the more developed the entertainment industry becomes.====Conversely, during an economic upturn, people are too busy to have much leisure time.==
==Normally, going out to play is not a luxury service, and occasional consumption by ordinary salaried workers will not affect their quality of life.==
Combining this with the consumption downgrading corresponding to the lipstick effect, it reflects the current reality: during an economic downturn, people will turn to relatively affordable consumption behaviors to please and numb themselves. A normal trip or watching a movie doesn't require a lot of money, but it can provide spiritual comfort and satisfaction.
Cost-effectiveness is the most important.
The tourism market in 2023 vividly demonstrates this point.
In the fourth quarter, the number of domestic travelers has exceeded the same period in 2019, and the number of consumers has greatly increased.
But the significant decline in per capita consumption is also very obvious.
Whether it's the once popular Zibo barbecue or the booming Harbin, they have become popular by offering cost-effective experiences.
Just like the "real fragrance" law that happened to Pinduoduo, most people don't really like this shopping platform. It is just a second choice during this period.
In the philosophical logic that the economic base determines the superstructure, we can only choose what we want and can afford.
This is true for both Zibo and Harbin.
Compared to Harbin, the snow-capped mountains and streets of Europe may be more romantic; compared to Changchun, Kunming is the real Spring City, and the enthusiasm of Southeast Asia is more beautiful; compared to Shenyang, the Forbidden City in Beijing is truly magnificent; compared to Dalian, the scenery of the Maldives is more attractive...
Who doesn't know that?
But when you see the prices of air tickets, hotels, and various expenses, you suddenly realize that, looking at your original way of living a hard life, this money can't be spent!
On the other hand, in recent years, many industries have experienced production and employee reductions.
==Although it is becoming increasingly difficult to make money, most people have more time to spend with their families and friends, and more energy to participate in travel and entertainment projects.==
==In economics, this is called the "Disney effect."==
==It means that====the worse the economy is, the more people become unemployed, the more delayed vacations are, the more guests Disneyland receives, and the more developed the entertainment industry becomes.====Conversely, during an economic upturn, people are too busy to have much leisure time.==
==Normally, going out to play is not a luxury service, and occasional consumption by ordinary salaried workers will not affect their quality of life.==
Combining this with the consumption downgrading corresponding to the lipstick effect, it reflects the current reality: during an economic downturn, people will turn to relatively affordable consumption behaviors to please and numb themselves. A normal trip or watching a movie doesn't require a lot of money, but it can provide spiritual comfort and satisfaction.
Cost-effectiveness is the most important.
The tourism market in 2023 vividly demonstrates this point.
In the fourth quarter, the number of domestic travelers has exceeded the same period in 2019, and the number of consumers has greatly increased.
But the significant decline in per capita consumption is also very obvious.
Whether it's the once popular Zibo barbecue or the booming Harbin, they have become popular by offering cost-effective experiences.
Just like the "real fragrance" law that happened to Pinduoduo, most people don't really like this shopping platform. It is just a second choice during this period.
In the philosophical logic that the economic base determines the superstructure, we can only choose what we want and can afford.
This is true for both Zibo and Harbin.
Compared to Harbin, the snow-capped mountains and streets of Europe may be more romantic; compared to Changchun, Kunming is the real Spring City, and the enthusiasm of Southeast Asia is more beautiful; compared to Shenyang, the Forbidden City in Beijing is truly magnificent; compared to Dalian, the scenery of the Maldives is more attractive...
Who doesn't know that?
But when you see the prices of air tickets, hotels, and various expenses, you suddenly realize that, looking at your original way of living a hard life, this money can't be spent!
On the other hand, in recent years, many industries have experienced production and employee reductions.
==Although it is becoming increasingly difficult to make money, most people have more time to spend with their families and friends, and more energy to participate in travel and entertainment projects.==
==In economics, this is called the "Disney effect."==
==It means that====the worse the economy is, the more people become unemployed, the more delayed vacations are, the more guests Disneyland receives, and the more developed the entertainment industry becomes.====Conversely, during an economic upturn, people are too busy to have much leisure time.==
==Normally, going out to play is not a luxury service, and occasional consumption by ordinary salaried workers will not affect their quality of life.==
Combining this with the consumption downgrading corresponding to the lipstick effect, it reflects the current reality: during an economic downturn, people will turn to relatively affordable consumption behaviors to please and numb themselves. A normal trip or watching a movie doesn't require a lot of money, but it can provide spiritual comfort and satisfaction.
Cost-effectiveness is the most important.
The tourism market in 2023 vividly demonstrates this point.
In the fourth quarter, the number of domestic travelers has exceeded the same period in 2019, and the number of consumers has greatly increased.
But the significant decline in per capita consumption is also very obvious.
Whether it's the once popular Zibo barbecue or the booming Harbin, they have become popular by offering cost-effective experiences.
Just like the "real fragrance" law that happened to Pinduoduo, most people don't really like this shopping platform. It is just a second choice during this period.
In the philosophical logic that the economic base determines the superstructure, we can only choose what we want and can afford.
This is true for both Zibo and Harbin.
Compared to Harbin, the snow-capped mountains and streets of Europe may be more romantic; compared to Changchun, Kunming is the real Spring City, and the enthusiasm of Southeast Asia is more beautiful; compared to Shenyang, the Forbidden City in Beijing is truly magnificent; compared to Dalian, the scenery of the Maldives is more attractive...
Who doesn't know that?
But when you see the prices of air tickets, hotels, and various expenses, you suddenly realize that, looking at your original way of living a hard life, this money can't be spent!
On the other hand, in recent years, many industries have experienced production and employee reductions.
==Although it is becoming increasingly difficult to make money, most people have more time to spend with their families and friends, and more energy to participate in travel and entertainment projects.==
==In economics, this is called the "Disney effect."==
==It means that====the worse the economy is, the more people become unemployed, the more delayed vacations are, the more guests Disneyland receives, and the more developed the entertainment industry becomes.====Conversely, during an economic upturn, people are too busy to have much leisure time.==
==Normally, going out to play is not a luxury service, and occasional consumption by ordinary salaried workers will not affect their quality of life.==
Combining this with the consumption downgrading corresponding to the lipstick effect, it reflects the current reality: during an economic downturn, people will turn to relatively affordable consumption behaviors to please and numb themselves. A normal trip or watching a movie doesn't require a lot of money, but it can provide spiritual comfort and satisfaction.
Cost-effectiveness is the most important.
The tourism market in 2023 vividly demonstrates this point.
In the fourth quarter, the number of domestic travelers has exceeded the same period in 2019, and the number of consumers has greatly increased.
But the significant decline in per capita consumption is also very obvious.
Whether it's the once popular Zibo barbecue or the booming Harbin, they have become popular by offering cost-effective experiences.
Just like the "real fragrance" law that happened to Pinduoduo, most people don't really like this shopping platform. It is just a second choice during this period.
In the philosophical logic that the economic base determines the superstructure, we can only choose what we want and can afford.
This is true for both Zibo and Harbin.
Compared to Harbin, the snow-capped mountains and streets of Europe may be more romantic; compared to Changchun, Kunming is the real Spring City, and the enthusiasm of Southeast Asia is more beautiful; compared to Shenyang, the Forbidden City in Beijing is truly magnificent; compared to Dalian, the scenery of the Maldives is more attractive...
Who doesn't know that?
But when you see the prices of air tickets, hotels, and various expenses, you suddenly realize that, looking at your original way of living a hard life, this money can't be spent!
On the other hand, in recent years, many industries have experienced production and employee reductions.
==Although it is becoming increasingly difficult to make money, most people have more time to spend with their families and friends, and more energy to participate in travel and entertainment projects.==
==In economics, this is called the "Disney effect."==
==It means that====the worse the economy is, the more people become unemployed, the more delayed vacations are, the more guests Disneyland receives, and the more developed the entertainment industry becomes.====Conversely, during an economic upturn, people are too busy to have much leisure time.==
==Normally, going out to play is not a luxury service, and occasional consumption by ordinary salaried workers will not affect their quality of life.==
Combining this with the consumption downgrading corresponding to the lipstick effect, it reflects the current reality: during an economic downturn, people will turn to relatively affordable consumption behaviors to please and numb themselves. A normal trip or watching a movie doesn't require a lot of money, but it can provide spiritual comfort and satisfaction.
Cost-effectiveness is the most important.
The tourism market in 2023 vividly demonstrates this point.
In the fourth quarter, the number of domestic travelers has exceeded the same period in 2019, and the number of consumers has greatly increased.
But the significant decline in per capita consumption is also very obvious.
Whether it's the once popular Zibo barbecue or the booming Harbin, they have become popular by offering cost-effective experiences.
Just like the "real fragrance" law that happened to Pinduoduo, most people don't really like this shopping platform. It is just a second choice during this period.
In the philosophical logic that the economic base determines the superstructure, we can only choose what we want and can afford.
This is true for both Zibo and Harbin.
Compared to Harbin, the snow-capped mountains and streets of Europe may be more romantic; compared to Changchun, Kunming is the real Spring City, and the enthusiasm of Southeast Asia is more beautiful; compared to Shenyang, the Forbidden City in Beijing is truly magnificent; compared to Dalian, the scenery of the Maldives is more attractive...
Who doesn't know that?
But when you see the prices of air tickets, hotels, and various expenses, you suddenly realize that, looking at your original way of living a hard life, this money can't be spent!
On the other hand, in recent years, many industries have experienced production and employee reductions.
==Although it is becoming increasingly difficult to make money, most people have more time to spend with their families and friends, and more energy to participate in travel and entertainment projects.==
==In economics, this is called the "Disney effect."==
==It means that====the worse the economy is, the more people become unemployed, the more delayed vacations are, the more guests Disneyland receives, and the more developed the entertainment industry becomes.====Conversely, during an economic upturn, people are too busy to have much leisure time.==
==Normally, going out to play is not a luxury service, and occasional consumption by ordinary salaried workers will not affect their quality of life.==
Combining this with the consumption downgrading corresponding to the lipstick effect, it reflects the current reality: during an economic downturn, people will turn to relatively affordable consumption behaviors to please and numb themselves. A normal trip or watching a movie doesn't require a lot of money, but it can provide spiritual comfort and satisfaction.
Cost-effectiveness is the most important.
The tourism market in 2023 vividly demonstrates this point.
In the fourth quarter, the number of domestic travelers has exceeded the same period in 2019, and the number of consumers has greatly increased.
But the significant decline in per capita consumption is also very obvious.
Whether it's the once popular Zibo barbecue or the booming Harbin, they have become popular by offering cost-effective experiences.
Just like the "real fragrance" law that happened to Pinduoduo, most people don't really like this shopping platform. It is just a second choice during this period.
In the philosophical logic that the economic base determines the superstructure, we can only choose what we want and can afford.
This is true for both Zibo and Harbin.
Compared to Harbin, the snow-capped mountains and streets of Europe may be more romantic; compared to Changchun, Kunming is the real Spring City, and the enthusiasm of Southeast Asia is more beautiful; compared to Shenyang, the Forbidden City in Beijing is truly magnificent; compared to Dalian, the scenery of the Maldives is more attractive...
Who doesn't know that?
But when you see the prices of air tickets, hotels, and various expenses, you suddenly realize that, looking at your original way of living a hard life, this money can't be spent!
On the other hand, in recent years, many industries have experienced production and employee reductions.
==Although it is becoming increasingly difficult to make money, most people have more time to spend with their families and friends, and more energy to participate in travel and entertainment projects.==
==In economics, this is called the "Disney effect."==
==It means that====the worse the economy is, the more people become unemployed, the more delayed vacations are, the more guests Disneyland receives, and the more developed the entertainment industry becomes.====Conversely, during an economic upturn, people are too busy to have much leisure time.==
==Normally, going out to play is not a luxury service, and occasional consumption by ordinary salaried workers will not affect their quality of life.==
Combining this with the consumption downgrading corresponding to the lipstick effect, it reflects the current reality: during an economic downturn, people will turn to relatively affordable consumption behaviors to please and numb themselves. A normal trip or watching a movie doesn't require a lot of money, but it can provide spiritual comfort and satisfaction.
Cost-effectiveness is the most important.
The tourism market in 2023 vividly demonstrates this point.
In the fourth quarter, the number of domestic travelers has exceeded the same period in 2019, and the number of consumers has greatly increased.
But the significant decline in per capita consumption is also very obvious.
Whether it's the once popular Zibo barbecue or the booming Harbin, they have become popular by offering cost-effective experiences.
Just like the "real fragrance" law that happened to Pinduoduo, most people don't really like this shopping platform. It is just a second choice during this period.
In the philosophical logic that the economic base determines the superstructure, we can only choose what we want and can afford.
This is true for both Zibo and Harbin.
Compared to Harbin, the snow-capped mountains and streets of Europe may be more romantic; compared to Changchun, Kunming is the real Spring City, and the enthusiasm of Southeast Asia is more beautiful; compared to Shenyang, the Forbidden City in Beijing is truly magnificent; compared to Dalian, the scenery of the Maldives is more attractive...
Who doesn't know that?
But when you see the prices of air tickets, hotels, and various expenses, you suddenly realize that, looking at your original way of living a hard life, this money can't be spent!
On the other hand, in recent years, many industries have experienced production and employee reductions.
==Although it is becoming increasingly difficult to make money, most people have more time to spend with their families and friends, and more energy to participate in travel and entertainment projects.==
==In economics, this is called the "Disney effect."==
==It means that====the worse the economy is, the more people become unemployed, the more delayed vacations are, the more guests Disneyland receives, and the more developed the entertainment industry becomes.====Conversely, during an economic upturn, people are too busy to have much leisure time.==
==Normally, going out to play is not a luxury service, and occasional consumption by ordinary salaried workers will not affect their quality of life.==
Combining this with the consumption downgrading corresponding to the lipstick effect, it reflects the current reality: during an economic downturn, people will turn to relatively affordable consumption behaviors to please and numb themselves. A normal trip or watching a movie doesn't require a lot of money, but it can provide spiritual comfort and satisfaction.
Cost-effectiveness is the most important.
The tourism market in 2023 vividly demonstrates this point.
In the fourth quarter, the number of domestic travelers has exceeded the same period in 2019, and the number of consumers has greatly increased.
But the significant decline in per capita consumption is also very obvious.
Whether it's the once popular Zibo barbecue or the booming Harbin, they have become popular by offering cost-effective experiences.
Just like the "real fragrance" law that happened to Pinduoduo, most people don't really like this shopping platform. It is just a second choice during this period.
In the philosophical logic that the economic base determines the superstructure, we can only choose what we want and can afford.
This is true for both Zibo and Harbin.
Compared to Harbin, the snow-capped mountains and streets of Europe may be more romantic; compared to Changchun, Kunming is the real Spring City, and the enthusiasm of Southeast Asia is more beautiful; compared to Shenyang, the Forbidden City in Beijing is truly magnificent; compared to Dalian, the scenery of the Maldives is more attractive...
Who doesn't know that?
But when you see the prices of air tickets, hotels, and various expenses, you suddenly realize that, looking at your original way of living a hard life, this money can't be spent!
On the other hand, in recent years, many industries have experienced production and employee reductions.
==Although it is becoming increasingly difficult to make money, most people have more time to spend with their families and friends, and more energy to participate in travel and entertainment projects.==
==In economics, this is called the "Disney effect."==
==It means that====the worse the economy is, the more people become unemployed, the more delayed vacations are, the more guests Disneyland receives, and the more developed the entertainment industry becomes.====Conversely, during an economic upturn, people are too busy to have much leisure time.==
==Normally, going out to play is not a luxury service, and occasional consumption by ordinary salaried workers will not affect their quality of life.==
Combining this with the consumption downgrading corresponding to the lipstick effect, it reflects the current reality: during an economic downturn, people will turn to relatively affordable consumption behaviors to please and numb themselves. A normal trip or watching a movie doesn't require a lot of money, but it can provide spiritual comfort and satisfaction.
Cost-effectiveness is the most important.
The tourism market in 2023 vividly demonstrates this point.
In the fourth quarter, the number of domestic travelers has exceeded the same period in 2019, and the number of consumers has greatly increased.
But the significant decline in per capita consumption is also very obvious.
Whether it's the once popular Zibo barbecue or the booming Harbin, they have become popular by offering cost-effective experiences.
Just like the "real fragrance" law that happened to Pinduoduo, most people don't really like this shopping platform. It is just a second choice during this period.
In the philosophical logic that the economic base determines the superstructure, we can only choose what we want and can afford.
This is true for both Zibo and Harbin.
Compared to Harbin, the snow-capped mountains and streets of Europe may be more romantic; compared to Changchun, Kunming is the real Spring City, and the enthusiasm of Southeast Asia is more beautiful; compared to Shenyang, the Forbidden City in Beijing is truly magnificent; compared to Dalian, the scenery of the Maldives is more attractive...
Who doesn't know that?
But when you see the prices of air tickets, hotels, and various expenses, you suddenly realize that, looking at your original way of living a hard life, this money can't be spent!
On the other hand, in recent years, many industries have experienced production and employee reductions.
==Although it is becoming increasingly difficult to make money, most people have more time to spend with their families and friends, and more energy to participate in travel and entertainment projects.==
==In economics, this is called the "Disney effect."==
==It means that====the worse the economy is, the more people become unemployed, the more delayed vacations are, the more guests Disneyland receives, and the more developed the entertainment industry becomes.====Conversely, during an economic upturn, people are too busy to have much leisure time.==
==Normally, going out to play is not a luxury service, and occasional consumption by ordinary salaried workers will not affect their quality of life.==
Combining this with the consumption downgrading corresponding to the lipstick effect, it reflects the current reality: during an economic downturn, people will turn to relatively affordable consumption behaviors to please and numb themselves. A normal trip or watching a movie doesn't require a lot of money, but it can provide spiritual comfort and satisfaction.
Cost-effectiveness is the most important.
The tourism market in 2023 vividly demonstrates this point.
In the fourth quarter, the number of domestic travelers has exceeded the same period in 2019, and the number of consumers has greatly increased.
But the significant decline in per capita consumption is also very obvious.
Whether it's the once popular Zibo barbecue or the booming Harbin, they have become popular by offering cost-effective experiences.
Just like the "real fragrance" law that happened to Pinduoduo, most people don't really like this shopping platform. It is just a second choice during this period.
In the philosophical logic that the economic base determines the superstructure, we can only choose what we want and can afford.
This is true for both Zibo and Harbin.
Compared to Harbin, the snow-capped mountains and streets of Europe may be more romantic; compared to Changchun, Kunming is the real Spring City, and the enthusiasm of Southeast Asia is more beautiful; compared to Shenyang, the Forbidden City in Beijing is truly magnificent; compared to Dalian, the scenery of the Maldives is more attractive...
Who doesn't know that?
But when you see the prices of air tickets, hotels, and various expenses, you suddenly realize that, looking at your original way of living a hard life, this money can't be spent!
On the other hand, in recent years, many industries have experienced production and employee reductions.
==Although it is becoming increasingly difficult to make money, most people have more time to spend with their families and friends, and more energy to participate in travel and entertainment projects.==
==In economics, this is called the "Disney effect."==
==It means that====the worse the economy is, the more people become unemployed, the more delayed vacations are, the more guests Disneyland receives, and the more developed the entertainment industry becomes.====Conversely, during an economic upturn, people are too busy to have much leisure time.==
==Normally, going out to play is not a luxury service, and occasional consumption by ordinary salaried workers will not affect their quality of life.==
Combining this with the consumption downgrading corresponding to the lipstick effect, it reflects the current reality: during an economic downturn, people will turn to relatively affordable consumption behaviors to please and numb themselves. A normal trip or watching a movie doesn't require a lot of money, but it can provide spiritual comfort and satisfaction.
Cost-effectiveness is the most important.
The tourism market in 2023 vividly demonstrates this point.
In the fourth quarter, the number of domestic travelers has exceeded the same period in 2019, and the number of consumers has greatly increased.
But the significant decline in per capita consumption is also very obvious.
Whether it's the once popular Zibo barbecue or the booming Harbin, they have become popular by offering cost-effective experiences.
Just like the "real fragrance" law that happened to Pinduoduo, most people don't really like this shopping platform. It is just a second choice during this period.
In the philosophical logic that the economic base determines the superstructure, we can only choose what we want and can afford.
This is true for both Zibo and Harbin.
Compared to Harbin, the snow-capped mountains and streets of Europe may be more romantic; compared to Changchun, Kunming is the real Spring City, and the enthusiasm of Southeast Asia is more beautiful; compared to Shenyang, the Forbidden City in Beijing is truly magnificent; compared to Dalian, the scenery of the Maldives is more attractive...
Who doesn't know that?
But when you see the prices of air tickets, hotels, and various expenses, you suddenly realize that, looking at your original way of living a hard life, this money can't be spent!
On the other hand, in recent years, many industries have experienced production and employee reductions.
==Although it is becoming increasingly difficult to make money, most people have more time to spend with their families and friends, and more energy to participate in travel and entertainment projects.==
==In economics, this is called the "Disney effect."==
==It means that====the worse the economy is, the more people become unemployed, the more delayed vacations are, the more guests Disneyland receives, and the more developed the entertainment industry becomes.====Conversely, during an economic upturn, people are too busy to have much leisure time.==
==Normally, going out to play is not a luxury service, and occasional consumption by ordinary salaried workers will not affect their quality of life.==
Combining this with the consumption downgrading corresponding to the lipstick effect, it reflects the current reality: during an economic downturn, people will turn to relatively affordable consumption behaviors to please and numb themselves. A normal trip or watching a movie doesn't require a lot of money, but it can provide spiritual comfort and satisfaction.
Cost-effectiveness is the most important.
The tourism market in 2023 vividly demonstrates this point.
In the fourth quarter, the number of domestic travelers has exceeded the same period in 2019, and the number of consumers has greatly increased.
But the significant decline in per capita consumption is also very obvious.
Whether it's the once popular Zibo barbecue or the booming Harbin, they have become popular by offering cost-effective experiences.
Just like the "real fragrance" law that happened to Pinduoduo, most people don't really like this shopping platform. It is just a second choice during this period.
In the philosophical logic that the economic base determines the superstructure, we can only choose what we want and can afford.
This is true for both Zibo and Harbin.
Compared to Harbin, the snow-capped mountains and streets of Europe may be more romantic; compared to Changchun, Kunming is the real Spring City, and the enthusiasm of Southeast Asia is more beautiful; compared to Shenyang, the Forbidden City in Beijing is truly magnificent; compared to Dalian, the scenery of the Maldives is more attractive...
Who doesn't know that?
But when you see the prices of air tickets, hotels, and various expenses, you suddenly realize that, looking at your original way of living a hard life, this money can't be spent!
On the other hand, in recent years, many industries have experienced production and employee reductions.
==Although it is becoming increasingly difficult to make money, most people have more time to spend with their families and friends, and more energy to participate in travel and entertainment projects.==
==In economics, this is called the "Disney effect."==
==It means that====the worse the economy is, the more people become unemployed, the more delayed vacations are, the more guests Disneyland receives, and the more developed the entertainment industry becomes.====Conversely, during an economic upturn, people are too busy to have much leisure time.==
==Normally, going out to play is not a luxury service, and occasional consumption by ordinary salaried workers will not affect their quality of life.==
Combining this with the consumption downgrading corresponding to the lipstick effect, it reflects the current reality: during an economic downturn, people will turn to relatively affordable consumption behaviors to please and numb themselves. A normal trip or watching a movie doesn't require a lot of money, but it can provide spiritual comfort and satisfaction.
Cost-effectiveness is the most important.
The tourism market in 2023 vividly demonstrates this point.
In the fourth quarter, the number of domestic travelers has exceeded the same period in 2019, and the number of consumers has greatly increased.
But the significant decline in per capita consumption is also very obvious.
Whether it's the once popular Zibo barbecue or the booming Harbin, they have become popular by offering cost-effective experiences.
Just like the "real fragrance" law that happened to Pinduoduo, most people don't really like this shopping platform. It is just a second choice during this period.
In the philosophical logic that the economic base determines the superstructure, we can only choose what we want and can afford.
This is true for both Zibo and Harbin.
Compared to Harbin, the snow-capped mountains and streets of Europe may be more romantic; compared to Changchun, Kunming is the real Spring City, and the enthusiasm of Southeast Asia is more beautiful; compared to Shenyang, the Forbidden City in Beijing is truly magnificent; compared to Dalian, the scenery of the Maldives is more attractive...
Who doesn't know that?
But when you see the prices of air tickets, hotels, and various expenses, you suddenly realize that, looking at your original way of living a hard life, this money can't be spent!